PDW Industry Insiders

Prima Dance Warehouse Industry Insiders logo

Welcome to PDWii.

Dancer with finger to lips in shhh action

PDWii is especially for dance studios and their students. We know that dance is hard. It requires amazing dedication by teachers and students alike. We have lived it too.

We would like to make getting your dance gear just a little easier. As a Studio member of PDWii you will be given a discount code unique to your studio, which can be used by your staff and students (and their parents) at the checkout online, or provided to the PDWxx retail staff in-store.  

The more you buy the higher the discount

This program is designed to make dance more affordable for those that live it week-in, week-out. Discounts commence at 10%. We periodically review the volume of orders coming from your studio and adjust the discount percentage accordingly, up to a maximum of 20%. If a large proportion of your staff and students use the code, for example, your Studio may be eligible for a discount of up to 20%. 

Use the code

Sample Industry Insiders codeYour Studio code is valid for the period as advised on your welcome email. It can be used on products storewide, with the exception of Dream Duffle brand and gift vouchers. Online, enter your studio code at the checkout. The current discount level for your studio is then automatically applied to your total purchase. If you are coming to our retail store, please give the code to one of our team members at the checkout and they will apply the discount to your purchase.


Get your Studio code today

Your Studio principal needs to apply for a code. They can apply by clicking on the link below and answering a few question - it will only take about 60 seconds. Once we get the information we do a quick check to ensure eligibility as an Industry Insider then we will send out a welcome letter with the Studio's unique code.

Once they receive the code the Principal can broadcast it to all staff and students by any means they use to communicate including Facebook, Instagram, Noticeboard etc.

At the risk of over-emphasis, if your Studio doesn't have a code you are missing out on discounts!

 Apply now button Prima Dance Warehouse logo


We love dance. We live dance. Live it with us!