About us


Learning a new skill such as dancing is one of the best experiences you will have and all starts with that first lesson. From beginners to seasoned performers, Prima Dance Warehouse ensures those who are passionate about the art form have the attire and accessories they need to reach their highest potential.

Specialising in providing discount dancewear, BALLET SHOES and ACCESSORIES FOR THE INDUSTRY, Prima Dance Warehouse gives parents easy access to a huge range of products online. We are proud of our reputation as Australia’s most reliable, one-stop-shop for parents of children and young adults, who are actively participating in learning dance of all genres throughout hundreds of schools across the nation. 

We are equally proud to be able to supply many of the dance industry professionals that make dance in Australia so amazing.   

Why purchase dancewear with us?

Our range includes a diverse collection of dance gear from head-to-toe, supplied by some of the world’s leading dancewear designers. Of course, having the best range only gets you so far, and it’s important to ensure you are selecting the products that are right for you. To assist you with the selection process, our experienced staff have an active commitment to ensuring every item of dancewear you purchase in Australia, whether it be SHOES FOR TAP DANCING or JAZZ, or a fitted leotard, will match your needs perfectly. 

We strive to sell all of our products at discount prices online, allowing you to access our huge range with minimal fuss and zero frustration. At Prima Dance Warehouse Australia, you’ll find the right product, including size, style and price, the first time around. It is all of these benefits and support we offer our customers that truly make us the best at what we do. 

Some examples of our dancewear include:


The Prima Dance Warehouse difference

Established in the Penrith Region of NSW in 1981 as Prima Ballerina Supplies, Prima Dance Warehouse has grown and now caters to all genres, serving dancers and dance schools all over Australia and internationally. Our renowned Prima team members are all trained dancers so they recognise the importance of dancewear that is high quality and durable. They have danced for years with the very products we sell and can advise you on any additional items you may require. With a passion for ensuring complete customer satisfaction, you can be sure each of our team members in Australia will provide you with exceptional service and discount prices online.

To find out more about our products, please feel free to contact us. We are here to provide you with advice and answer any questions you may have.